The Pivot: How Did We Get Here?

Real talk: Mom Ops did not start as this.

Other than the same font, the same colors, and the same domain, this is not even close to the same organization.

Where Mom Ops started

Mom Ops launched in March 2026 as a virtual assistant service for moms.

By June 2026, it had failed.

People adopted it fast. That part actually worked.

But managing the VAs became a real problem, and I got stuck on the hamster wheel: I needed paying work, and Mom Ops slowly became a side gig that I (and only I) let die.

But something weird happened while I was building it.

The good thing nobody tells you about failing

My confidence as the lead builder skyrocketed.

I've worked with some really cool teams. I've had some really cool jobs. But I always felt a little lesser than. Like I was lucky to be in the room.

I worked harder than anyone. Like, man-hours. And I still never stopped to consider:

Maybe I'm actually as good as these people.

Mom Ops changed that.

I don't know everything. I have a LOT to learn.

But I finally feel confident saying that I know what my unique skill is:

I can see how everything connects when I build.

The customer. The offer. The marketing. The website. The systems. The money. The actual thing we're trying to build.

I can see the whole board. And then I can go build it.

OMG. Do I have a real personal edge?

Yeah.

Mom Ops gave me the confidence to say I have one.

My postmortem on Mom Ops 1.0

When I sat down and did an honest postmortem, I found two main failures:

1. I didn't acquire users fast enough.
2. Managing the VAs was hard.

But really, number one killed it.

If I had felt like I had enough customers to justify the investment of time, I would have worked harder on the VA side. That part was actually in my wheelhouse. I've built and led customer service teams before.

The real problem?

I sucked at content.

At first, that sucked to admit.

Then I realized something:

That's a skill. And skills can be improved.

So I built myself a content strategy course.

Yeah. I will show you what I mean in the coming weeks. You can build a course on almost anything.

I also took the time to actually figure out what I'm good at.

I'm going to show you that too.

So what is Mom Ops today?

It's a tool.

Yep. That's it.

A tool I'm using to build something I don't know how to do yet.

I'm committing to 100 weeks of content.

If I get to the end and I'm still not good at this, I'll hang up the hat, bid my farewell, and go back to my day job.

Which, honestly, IDK what that even is anymore. Lol.

But until then, I'm going to learn.

I'm going to build.

I'm going to share what works and what doesn't.

And I'm going to get really, really good at this.

I hope you'll hang out, cheer me on, and give me real feedback along the way.

Sign up below.

Next week, I'll show you exactly how I did that whole "build yourself a course" thing.